Our Origins
From the Heart of Kashmir
Geography, climate, agriculture and craftsmanship shape every product in the ZUUAD catalogue.
Jammu & Kashmir
The union territory anchoring ZUUAD’s entire sourcing network — from Kashmir’s saffron fields to Jammu’s rice paddies and the Basohli painting and pashmina traditions of Kathua.
Kashmir
Saffron, Pashmina, Kani weaving, crewel embroidery, hand-knotted carpets, Mushk Budji rice, and walnuts.
Ramban
Home ground for ZUUAD — source of Sulai Honey and Dhruni, the wild anardana of Ramban.
Ladakh
High-altitude apricot orchards and the traditional mineral resin, Shilajit.
Regional Heritage
Craft and agricultural traditions carried through generations of the same families across the region.